If you go to YouTube you will notice most videos are upload in that resolution or something like 2k or 4k with the same aspect ratio. On a TV, for example, the most common resolution is 1920×1080 which is a 16:9 aspect ratio.
We are used to watching videos in a 16:9 ratio based on the way our computer screens and TVs work nowadays. Here comes the important part of the equation. Most cameras and phones nowadays will record in those 2 formats so stay away from weird formats as you don’t know how FB will compress them to make them work in their platform.īest video format and resolution/aspect ratio for Facebook Those 2 are the recommended formats as explained by Facebook. However, if you really want to make it easier for FB just upload it in. Facebook allows you to upload videos in a ton of different formats, including: So let’s talk about each one of them to get the best results on FB. When we talk about video format, we can talk about 3 things: Or if you’re using just organic traffic, it just gives you better reach which also means more view, clicks, conversions, etc. Overall, what Facebook does is to calculate with an algorithm how good your video is against it’s targeted audience and based on the results it gives you more reach and decreases your costs. If you’re paying for ads engagement is also key to lower your costs by increasing CTR and decreasing your CPC and CPMs. That means every like, comment, share, view, click, etc.
If you have been playing with Facebook for a while you will notice how they decide your reach and costs based on data. In this article, I’ll talk about the best video format for Facebook based on our experience running ads and posting to our FanPages with dozens or hundreds of thousands of fans in the last few years.Īt the end of the day, you want your video to be high quality but also that it creates engagement with your fans.
Facebook has been competing a lot with YouTube lately in terms of video content and honestly, if you’re using Facebook as a marketing vehicle you should know video is one of the best ways to reach people both organically and with paid ads.
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